Nowadays, Digital Lifestyle has become a global trend and governments of many developed nations have invested resources for accelerating its development and competing in the global market. In this regard, the Digital Lifestyle encompasses tremendous business opportunities and it will exhibit organic growth in both Hong Kong and the vast markets of mainland China.

Recognizing the growing prominence of Digital Lifestyle in both Hong Kong and mainland China, the Internet Professional Association (iProA) has formulated the Digital Lifestyle initiative in a joint effort with the Hong Kong Institution of Engineers-IT division, and the School of Design of Hong Kong Polytechnic University, and engaged the support of 25 professional organizations to form a critical mass to initiate early and swift actions in driving Hong Kong as one of the worldwide leaders in this key area.